Make a long term plan. Without management or a label providing this service for you, you have to be prepared to put in the work to market your new single, EP, or album release. What do you want to achieve from the release? Set yourself some realistic goals over the next year and think about ways you might be able to achieve them. Be it from, getting x number of streams on Spotify, features on local radio, but make them achievable. Here is our long term marketing plan of the key elements you need to consider before rushing into releasing your music.
Before an official announcements are made you need to think about these key elements to a release: distribution, a release date, social media, website and branding, a digital service provider and an email newsletter.
Sites like Sound and Bandcamp will need you to upload you music to them separately as you have to set your own account up with them. Soundcloud s the go-to platform for PR as many music bloggers and podcasters use them to embed tracks into their reviews and interviews. Here you can also create a private link to send you music to people before the release as well as being a free service for you to upload you music too. Bandcamp is essentially a direct to fan selling tool, it’s community of users also know that it pays artists directly to support the artist, and also has features to help new fans discover your music.
When uploading your artwork to your music streaming services, you need to check their sizing guidelines and pixel quality to ensure its displayed how the original image looks when its available to stream and download.
To generate any real exposure on Facebook, you will need to be promoting posts and running ads to advertise what you do. You should build an ad budget into your marketing plans, and know what you want to achieve from it. Targeting a specific audiences type, age group, interests in other bands you are similar too, and the location if you are looking to get people in the area attend your next gig. It’s so simple to schedule a post on Facebook, you could plan a few weeks worth of posts from announcements, pictures from your time in the studio explaining what was going on, etc. You can also add a store tab to direct people to, to buy your music, and even one to sign up to your mailing list.
Website and Brand
Website and Brand
You will want to have a professional and active presence online built into your release strategy. A website might not seem essential to some, but a site you can update on your own, sections where fans can easily get to your music (links to iTunes, Spotify, etc) You don’t want to have a music player as you want your fans to be downloading or streaming your music. A new section with what’s going on with the band, an EPK( electronic press kit) and a news letter signup sheet. Artist branding should be well thought out with a strong bio of who you are. Colours, fonts, photos and visuals must all be in alignment with the brand you are creating and carry across all social media platforms so when people see it they will instantly recognise who you are. You can use your current single artwork with text over the image to promote the release date or tour announcements, this can also be done with live gig footage of a show to help promote an upcoming gig or tour dates.